Education

Princeton University
Graduated in 2010
Bachelor of Arts in Psychology, cum laude
Certificate (minor) in Computer Science

Skills

Design & Prototyping: 
Figma, InVision, UXPin, AdobeXD, Proto.io, Photoshop, Illustrator, Dreamweaver

Collaboration & Ideation: 
Miro, Mural, Figjam

Deliverables: 
Microsoft Office Suite, Keynote

Research methods: 
In-depth interviews, usability tests, co-creations, concept evaluation, observations, online diaries, heuristic analysis, PURE, card sorts, survey design, first-click tests, tree tests, eye tracking, emotion tracking, moderated & unmoderated testing, remote & in-person testing

Organizational skills: 
Stakeholder management, project management, alignment workshops, ideation workshops

Experience

TD Bank
Manager, Design Research, October 2021 - present

  • Engaged in stakeholder management daily across 10+ design pods in the US, managing expectations, timelines, deliverables, and funding of projects.

  • Supported ongoing research studies and launched new research services, including piloting a Rapid Research program throughout the organization, earning Executive-level visibility. 

  • Led the US team of Design Researchers and Senior Design Researchers, including hiring, onboarding, training, quarterly reviews, promotions, and compensation.


Senior Design Researcher, October 2018 – September 2021

  • Designed and led UX studies that employed multiple methodologies including observation/ethnography, diary studies, concept evaluations, eye tracking studies, and moderated and unmoderated usability testing.

  • Worked with strategists, designers, and business stakeholders to define research questions and tailor studies. Prepared screeners, worked with vendors to recruit participants, and built research protocols. Analyzed study data and worked with project stakeholders to distill actionable findings for Customer Experience teams. 

  • Created training and lectures for teams in both TD Bank and TD Canada Trust.

Globant
Customer experience & design strategy consultancy, within a global software development company
Senior UX Researcher, November 2017 – September 2018
UX Researcher, August 2015 – October 2017

  • Designed and led user experience studies involving exploratory interviews, usability studies, co-creative sessions, concept explorations, online surveys, card sorts, and ethnographic online diaries. 

  • Moderated over 300 hours of qualitative interviews for digital designs at varying stages of production. Created all deliverables, including screening criteria, discussion guides, and detailed reports. Presented results and recommendations to client teams. 

  • Assisted with creation and management of Globant’s in-house research lab.  


Healthcare Research Worldwide (HRW)
Healthcare market research & consulting firm
Research Manager, January 2015 – July 2015

  • Managed qualitative and quantitative research projects. Served as primary point of contact for clients, produced custom screeners and discussion guides/questionnaires, moderated interviews, analyzed data, and reported research findings.

Motivate Design
User experience research & design agency
User Experience Researcher (Contract), November 2014 - December 2014

  • Conducted research on a mobile application in development with patients, caregivers, and physicians. Designed discussion guides, moderated interviews, and created reports. 


Strategic Research Insights, Inc. (SRI)
Market research & consulting firm catering to the pharmaceutical industry
Senior Engagement Manager, July 2014 – October 2014
Engagement Manager, July 2012 – June 2014
Associate Manager, September 2010 – June 2012

  • Conducted quantitative and qualitative studies with physicians and consumers in over 35 countries. Wrote custom screeners, questionnaires, and discussion guides. Directed programming and fielding of quantitative surveys, and coordinated qualitative interviews. Analyzed results, and reported and presented findings. 

  • As an Engagement Manager and Senior Engagement Manager, served as the primary point of contact for clients. Led internal teams of Associate Managers and Business Analysts. Worked with senior management to give annual reviews to associates. Recruited and trained new hires.